A Message from the CEO

​

As CEO of Bespoke Media, I’m excited to invite you on a bold new journey: building a brand from the ground up in real-time! After launching Real Estate Today - New Zealand in 2023 and seeing it soar to become the nation’s #1 real estate publication, we're now expanding to Australia with Real Estate Today - Australia. This brand journey has already kicked off, unexpectedly going live on October 20th, and now I’m giving myself until Australia Day, January 26th, to make RETA a household name in Australia’s real estate industry.

Come along as I pull back the curtain, sharing every step of the process. Let’s build this brand, together, in real time!

​

Introducing BRAND SCHOOL

To share every step of this process, I’m preparing a dedicated platform on our website called BRAND SCHOOL. This platform will provide an exclusive behind-the-scenes look at the highs and lows of building a brand in real time. Members will have the unique opportunity to witness firsthand the strategies, successes, and challenges we face along the way. You get to see the updates in real time. the warts and all. 

 

Why BRAND SCHOOL is Unique

What sets BRAND SCHOOL apart is the transparency and real-time access to the entire branding journey. This isn’t just a series of pre-recorded lessons or theoretical insights—it’s an immersive experience where you’ll see the actual development of a brand unfold day by day. From the inception of ideas to the execution of strategies, every stage will be documented and shared.

"I'm literally starting from scratch. The Instagram and Facebook pages were created today, after giving the project the green light only yesterday. I'm nervous, but excited," says Mr Fren.

​

"I've built national and international brands before, but this one is going to be a challenge, one that I can't wait to sink my teeth into. There's no safety net. It's all about using my skill and marketing knowledge to make this something."

​

The Learning Experience

BRAND SCHOOL is designed to be highly beneficial for anyone looking to increase their presence in the market. Here’s what you can expect:

• Real-Time Strategy Development: Watch as we develop and implement marketing strategies tailored to a new market. You’ll see what works and what doesn’t, gaining insights that you can apply to your own brand.

• Hands-On Learning: Unlike traditional courses, you’ll be part of an evolving case study. You’ll witness the decision-making process, understand the reasoning behind various choices, and see the outcomes.

• Challenges and Solutions: Every branding journey comes with its share of challenges. You’ll see how we tackle these obstacles, adapt our strategies, and turn setbacks into opportunities.

• Expert Insights: Benefit from my experience in building both national and international brands. I’ll be sharing my expertise, tips, and tricks that have proven successful in the past.

​