Social media and the noise, team. Let’s talk about it, because I’ve had quite a few phone calls with you over the last couple of weeks and it needs addressing. There is more content going out right now than ever before. More ads, more listings, more posts. In the 12 to 14 years I’ve worked in social media, I’ve never seen the market this noisy. And that changes the question sellers are asking. From a seller’s point of view, this is where they’re at: I already know what my place is worth. I already know what the house down the street sold for. So what are you actually going to talk to me about now? How are you going to connect with me when I’m not ready to sell yet, but I’m watching? That’s where most content falls over. If all you’re posting is just listed, just sold, or would you like to know what your home is worth, you’re not answering the real question in my head. You’re just adding to the noise. What actually cuts through is value. Talk to me about who the buyers are in my area right now. Are they upsizers, downsizers, investors, first-home buyers? Who’s active and who’s sitting back? Tell me what buyers are looking for. What they’re paying a premium for. What’s turning them off at opens. Give me insight I can use. Small things I can start doing months out to get my home ready. Common mistakes you’re seeing sellers make. What actually matters when timing the market versus what doesn’t. That’s the content that connects. Because it shows how you think. It shows your experience. It shows me what it would be like to work with you, long before I ever pick up the phone. This is why video matters so much. Video lets you explain the market properly. It lets you talk to people, not at them. It keeps you relevant even when you don’t have listings. Ads still have their place, but they’re a support act. You can spend as much as you like pushing content, but if the content itself doesn’t help someone make a better decision, the spend won’t change the outcome. The market is noisy. The agents who stand out are the ones answering the questions sellers are already asking in their heads. That’s how you connect. That’s how you stay on the shortlist. And that’s how you win when the time comes.

TikTok is now one of the highest performing social media platforms in Victoria with almost a dozen sales through the app in recent times. The message is clear, TikTok is working.

Welcome to this episode of The Chat, brought to you by Real Estate Today! Today, we’re sitting down with Adam Pearce from Harcourts Newcastle | Hunter Valley | Lake Macquarie — a former A-League goalkeeper turned real estate professional. In this episode, Real Estate Today’s Nic Fren sits down with Adam to discuss the mindset shift from elite sport to real estate, and how the lessons from the pitch are shaping his career in property. Join us as we dive into: 🔷 The leap from A-League football to real estate 🔷 Why Adam chose real estate over coaching 🔷 Preparing for his first Ironman event this weekend 🔷 The discipline and structure from sport that translates into business 🔷 How to enjoy the process — not just chase results 🔷 Overcoming failure and rejection in both sport and real estate 🔷 Turning setbacks into motivation 🔷 Advice for new agents looking to build a resilient mindset

The latest research suggests video content is 50 times more likely to capture attention than static imagery. So, in this video, we’ll be talking about Canva’s easy-to-use ‘video’ tools, designed to help you create engaging and professional motion. Are you ready to get moving? This video is part of the Marketing with Canva certification course. Watch all the videos and get certified here: https://bit.ly/dsmw 💡 WHAT YOU'LL LEARN ⏳ 00:27 Start fast with video templates and streamline your production 02:02 Edit videos efficiently and swiftly to meet your project deadline 03:41 Upload and enhance your videos 06:21 Use the Video Background Remover to focus attention on key elements 07:34 Advanced Background Remover techniques 08:39 Download videos in various formats for versatile use across platforms 🔖 For more lessons, tutorials, and certifications, go to: https://designschool.canva.com 💬 Any questions? Leave a comment below, and our team will get back to you. 💻 Try it out today: https://canva.me

Ever launched a campaign in under 20 minutes? Marketing teams race against time but slow approvals, disjointed tools, and last-minute changes delay everything. Watch LinkedIn, OMD, and Canva go from concept to campaign live. See how AI, collaboration, and strategic execution remove bottlenecks and boost go-to-market speed. Explore the new products launched at Canva Create 2025 at https://www.canva.com/canva-create/launches To find more sessions from the event, head to https://www.canva.com/canva-create/watch-sessions

In this episode, Real Estate Today’s Nic Fren sits down with Harcourts International CEO, Mike Green to discuss being a Hunter or the Hunted. Join us as we dive into: 🔷 What it means to be a Hunter or Hunted 🔷 How a Hunted turns into a Hunter 🔷 What the PLUS 5 is and how it came about 🔷 How to stand out in your marketplace online 🔷 Advice for agents writing $150,000 - $200,000 who want to grow to the next level 🔷 Why it’s crucial to keep marketing up, regardless of the market or economy 🔷 The continued importance of human interaction 🔷 How to stand out in your marketplace overall

New policy laws are in effect immediately. We sat down with O'NO legal Founder Kristen porter to talk all things in Australian policy updates which are now in effect. Video timeline: 00:30 - Policy & Legislation changes already in effect 01:15 - Your new obligations - where to find the new updates 01:40 - Your data - what you need to know if you have a VA 03:45 - What you need to know about your tenancy applications 05:05 - What sales agents need to know when it comes to their marketing 07:00 - What are the changes already in affect? 07:15 - THE FINES 08:30 - Consumers can now sue agents directly 09:50 - New laws coming for email marketing 11:47 New laws around SMS marketing 15:00 - Blind pricing on the portals & how you can be fined 16:05 - How agents are leaving themselves wide open

Everything you need to know about social media & property management.

Although our launch is still two months away, establishing our social media channels early is crucial to building awareness and momentum. In just five weeks since Real Estate Today Australia debuted on social media, we've already made an impact—breaking industry stories and earning credibility as a trusted voice in the Australian real estate media landscape. Watch this video to discover why we're generating excitement ahead of the launch and how this strategy can benefit those in real estate.