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How to get email working for you!

An agent should focus on the following key elements when creating their email marketing strategy:

  1. Understanding their target audience: A deep understanding of who their customers are, what their needs and wants are, and what motivates them to buy.

  2. Identifying unique value proposition: Clearly defining what sets their business apart from the competition and what unique value they bring to the market.

  3. Setting clear and measurable goals: Defining what success looks like and establishing metrics to track progress towards those goals.

  4. Choosing the right channels: Deciding which channels to use to reach the target audience, such as social media, email marketing, search engine advertising, etc.

  5. Consistently delivering high-quality content: Creating and delivering content that is relevant, engaging, and adds value to the target audience.

  6. Analyzing and optimizing performance: Regularly reviewing performance data to identify areas of improvement and making changes to the strategy accordingly.

  7. Staying up-to-date with industry trends: Staying informed about changes in the industry, new technologies, and new ways to reach customers.

What performance metrics should you be looking at?

When evaluating the success of an email marketing campaign, the following metrics are key indicators to look for:

  1. Open rate: The percentage of recipients who opened the email. A high open rate indicates that the subject line was effective in grabbing the recipient's attention.

  2. Click-through rate (CTR): The percentage of recipients who clicked on a link within the email. A high CTR indicates that the email content was relevant and engaging to the recipient.

  3. Conversion rate: The percentage of recipients who took a desired action, such as filling out a form, making a purchase, or scheduling a showing. This metric measures the effectiveness of the email in driving the intended outcome.

  4. Bounce rate: The percentage of emails that were undeliverable and bounced back to the sender. A high bounce rate may indicate a problem with the email list or the email itself.

  5. Spam complaint rate: The percentage of recipients who marked the email as spam. A high spam complaint rate can negatively impact the sender's reputation and reduce the deliverability of future emails.

  6. Subscription rate: The rate at which recipients subscribe to the email list. A high subscription rate indicates that the email content and offers are valuable and appealing to the recipient.

  7. Unsubscribe rate: The rate at which recipients choose to unsubscribe from the email list. A high unsubscribe rate may indicate that the email content is not relevant or valuable to the recipient.

By tracking these metrics and making data-driven improvements to the email marketing strategy, business owners can increase the success and ROI of their email marketing efforts.


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