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10 ways to get the most out of your social media, at no cost

1. Create valuable content:

  • Share helpful tips and advice on buying or selling a home on your blog or social media profiles.

  • Create infographics that provide statistics and data about the real estate market in your area.

  • Create a video tour of a property you have listed to showcase its features and attract potential buyers.

2. Use hashtags:

3. Engage with your followers:

  • Respond to comments and messages in a timely manner and thank them for their engagement.

  • Ask for feedback and take it into account when creating new content or making changes to your business.

  • Share their posts and give them a shoutout to show them you appreciate their engagement and try to build a relationship with them.

4. Collaborate with other agents:

  • Partner with other agents in your area to host a joint open house event and share the promotion on social media.

  • Collaborate with other agents to create a local real estate guide and share it on social media.

  • Host a webinar with other agents in your area to discuss the current state of the real estate market and share it on social media.

5. Participate in online communities:

  • Join local Facebook groups and participate in discussions to connect with potential leads and share your expertise.

  • Join online communities such as Reddit and Quora to answer questions and provide valuable information to potential clients.

  • Create a LinkedIn group for real estate professionals in your area to connect with other agents and potential leads.

6. Run contests and giveaways:

  • Run a photo contest on Instagram, asking followers to share photos of their dream home and giving a prize to the winner.

  • Host a giveaway for a free home staging consultation for one lucky winner.

  • Offer a prize for a referral, such as a gift card, to encourage your followers to refer their friends and family to you.

7. Share user-generated content:

  • Share photos of happy clients with their new home on Instagram.

  • Share a video testimonial from a satisfied client on Facebook.

  • Share a blog post written by a client about their home buying or selling experience.

8. Use social media ads:

  • Use Facebook ads to promote open houses or new listings to potential buyers in your area.

  • Use Instagram ads to promote your services to potential clients who are in the market for a new home.

  • Use LinkedIn ads to reach potential clients who are interested in commercial real estate.

9. Share testimonials:

  • Share a review or testimonial from a satisfied client on your website or social media profiles.

  • Share a video testimonial from a client on YouTube or Facebook.

  • Share a quote or a written testimonial from a client on Instagram or Twitter.

10. Optimize your profiles:

  • Include keywords in your bio and profile information to make it easier for people to find you on social media platforms.

  • Use a professional headshot as your profile picture to present a professional image to potential clients.

  • Include a detailed bio that highlights your experience, services, and specialties to help potential clients understand what you can do for them.

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