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New privacy laws heading for Australia. Here's what you need to know
With new privacy laws set to come into effect in 2025, now is the perfect time for real estate agents to revisit their marketing...

Bespoke Media
2 min read


Changes to the NSW & VIC expectations when it comes to blind (backend) search prices.
The Department of Fair Trading in New South Wales (NSW) and Consumer Affairs Victoria (VIC) are intensifying their scrutiny on the...

Nic Fren
1 min read


How to take the 'Canva' out of Canva
In today's digital age, the visual aspect of content is just as important as the written word. Social media platforms, websites, and...

Nic Fren
2 min read


Facebook's latest threat & the warning agents should take from it.
In light of Facebook's latest threats to ban news from the platform, it's a reminder for agents who are Facebook dependant to look at...

Nic Fren
1 min read


The Importance of SMS Marketing
Blog Introduction: If you're not using SMS marketing, you're missing out on a huge opportunity to reach your target audience. SMS has a...

Nic Fren
2 min read


Should you or shouldn’t you add a logo to your social media images?
The answer is yes, but there are some ground rules that come with this. 1. Contrast is key If your logo is white, don’t add it to a...

Nic Fren
2 min read


Are you missing messages on Instagram?
As part of an exercise to research what your competitors are doing, we sent a DM (direct message) to over 20 agents requesting an...

Nic Fren
1 min read


Is your information easily found on Instagram?
Convenience and ease are what viewers want when they are scrolling through social media. We push out so much content, that often we don't...

Nic Fren
2 min read


Let's talk about low video views
Here's the hard truth no one wants to hear about their views. And something no one really talks about it. When I started on Instagram I...

Nic Fren
2 min read


JUNE - Trends, Content Ideas, Trending Sounds and Hashtags for TikTok success
📈 POV trend: Derailed https://www.tiktok.com/music/original-sound-7108994691487533866 POV - Point of view: A situation where you're...

Nic Fren
1 min read


Everything real estate agents need to know about hashtags in 2022 - Yes, they still work
Real estate hashtags are an essential component of your social media strategy. But do you know how to use them properly? Are you just...

Nic Fren
7 min read


My 5 tops tips for what you want to be doing with your social media this year
The real estate industry is as up-to-date with social media as it’s ever been. But any real estate professional on the cutting edge of...

Nic Fren
2 min read


Real Estate Agent Complete Instagram Guide
The A - Z guide to navigate Instagram. So much on offer in this 39 page guidebook for real estate agents when it comes to mastering...

Nic Fren
1 min read


New tech keeps agents active heading into the holidays
The Christmas and New Year period is traditionally a time when real estate activity slows down. But this year could be different,...

Nic Fren
1 min read


Why Digital Marketing is Important for Small Business
When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional...

Nic Fren
6 min read


Clubhouse - what is it, and should I be on it?
Clubhouse is a free voice-based iPhone only app. Development for Android is on the cards. The app allows people to host and join audio...

Nic Fren
3 min read


How to Use TikTok: A Complete Guide
Whether you're on TikTok or not you've seen TikTok video trends. Whether it be on Instagram scrolling through Reels or someone reposting...

Nic Fren
4 min read


The ‘new normal’: 3 ways to reframe your content marketing for right now
With lockdowns impacting buyers and sellers all over, there’s a number of things agents can be doing to better tailor their social media...

Nic Fren
3 min read
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