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Writer's pictureNic Fren
Mar 1, 20232 min read

How to nurture your database














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Keep in touch regularly:

  • Use an email marketing tool to send regular newsletters and updates

  • Schedule monthly phone calls or video chats with your clients

  • Connect with your clients on social media and engage with their posts

  • Send personalized messages for important events such as birthdays, anniversaries, or holidays

Provide valuable content:

  • Create blog posts, videos, or podcasts on industry trends and insights

  • Share local news and events that may interest your clients

  • Provide regular market updates and analysis for your area

  • Offer educational resources such as guides or checklists for buying or selling

Personalize your communication:

  • Use a CRM tool to keep track of your clients' interests and preferences

  • Segment your database into different groups based on their needs and interests

  • Send targeted messages based on their recent activity or search history

  • Use their preferred communication method, whether it's email, phone, or social media

Offer incentives:

  • Offer discounts on your services or referral bonuses for clients who refer new business to you

  • Provide exclusive access to off-market properties or pre-listing information

  • Host client appreciation events such as a holiday party or happy hour

  • Send personalized gifts such as a gift card or a small token of appreciation for their business

Use technology:

  • Use a CRM tool to manage your database and track communication history

  • Automate your email marketing campaigns using an email marketing tool

  • Use social media to build relationships and engage with your clients

  • Use online scheduling tools to make it easy for clients to schedule appointments with you

Follow up promptly:

  • Respond to emails or phone calls within 24 hours

  • Send a follow-up message after a client appointment or showing

  • Set reminders to follow up on specific actions or requests from your clients

  • Keep your clients informed of any updates or changes in their transaction

Provide exceptional service:

  • Be responsive and available to your clients' needs and concerns

  • Provide timely and accurate information throughout the transaction process

  • Go above and beyond to exceed your clients' expectations

  • Ask for feedback and take action on any areas for improvement

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