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New Agent Prospecting Letter

Dear [Name],

If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone go through the trouble of writing a letter in 2023?

What could possibly be so important that Facebook, Instagram, email, texting, and LinkedIn just aren’t good enough? Why did I go the extra mile here?

Simple. I think that big changes lead to big opportunities. Let’s start with the changes: Last month, after [years in previous industry], I proudly joined [your brokerage or team], one of the most respected and talented [brokerage or team] in [your farm area].

Now for the opportunities. Here are some of the opportunities that having a personal real estate insider in [your farm area] can have for you that you might not have thought of:

  • Integrity: I will answer any real estate questions you have with full transparency and honesty.

  • Access: I can access information on any property you’re curious about, anytime you need it.

  • Accountability: Since we are personally connected, I have a financial and social obligation to work harder for you than any other agent in [your farm area]. But I don’t want you to hire me just because we are personally connected. I plan to earn your business.

If you have a few minutes this week, I would love to buy you a cup of coffee at [local coffee shop] to talk about the market and how I can help you achieve your real estate goals this quarter, this year, and for many years to come.


[Your name] [Your phone number and email address] [Your position/title] [Your company name and website]

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