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Tips for Maximizing Property Sale Success During the Winter Season

Updated: Jul 2, 2023

This is a great idea for a lead generation campaign on social media, email, SMS, blog or letter box drop. For a social media ad, simply copy & paste and put into a PDF that can either be downloaded through Facebook, or once someone has submitted their details, you can email it through to them.

Traditionally spring was the boom time for property sales. However, that sentiment was not based entirely on fact. Conventional industry wisdom now considers a winter sale makes plenty of sense.

If truth be told, if you are considering an apartment sale, whether there are leaves on the trees or not makes little difference to your selling prospects.

If you are considering a winter sale, here are six tips that can help you produce the best results possible:

1) Keep your home warm and inviting: Winter can be chilly, so it’s essential to ensure your home is warm and inviting for potential buyers. Turn up the heat before scheduled open for inspections and consider lighting a fire or candles to create a cosy atmosphere.

2) Use natural light: Winter days can be shorter and darker, so making the most of natural light is crucial. Open up curtains and blinds to let in as much sunlight as possible and consider additional lighting to brighten up any dark spaces.

3) Add some winter touches: You can make your home more appealing to buyers by adding some winter touches, such as throws, cushions, and rugs in warm colours and textures. These can create a comfy atmosphere and make your property feel more inviting.

4) Keep your garden tidy: Even though it’s winter, it’s still important to keep your garden tidy. Remove fallen leaves, trim overgrown bushes, and ensure your lawn is mowed. A neat garden can help create an excellent first impression and make your property more attractive to potential buyers.

5) Highlight any winter features: If your property has any features that are particularly appealing during the winter months, be sure to highlight them to potential buyers. For example, if you have a fireplace, a heated outdoor area, or a spa, showcase these features during inspections.

6) Ensure your property is well-maintained: Buyers will be looking for a well-maintained property, so take care of any maintenance chores before putting your property on the market. This may include fixing leaks, repairing broken tiles or fixtures, and repainting scuffed walls.

Selling a property in winter can mean less competition than in spring or summer. But you can’t rest on your laurels, and by following these simple tips, you can help make your property more appealing to potential buyers and increase your chances of a profitable sale.

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Hi there! Would you like a helpful booklet with tips to sell your property this winter? It covers creating a warm atmosphere, maximising natural light, adding cozy touches, keeping the garden tidy, highlighting winter features, maintaining your property & more. Let me know your email to send it!


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