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What social media content is the most engaging for mortgage/finance brokers


This is a great idea for a lead generation campaign on social media, email, SMS or letter box drop. For a social media ad, simply copy & paste and put into a PDF that can either be downloaded through Facebook, or once someone has submitted their details, you can email it through to them.



The most engaging social media content for mortgage brokers typically includes a mix of educational content (such as tips on how to improve credit scores, explanations of different mortgage options, etc.), success stories from satisfied clients, and personal/human interest content (such as behind-the-scenes looks at the mortgage process, or profiles of the broker and their team).


Images and videos tend to be more engaging than text-only posts, and using local and timely information can also boost engagement. It is important to note that what works best for one audience may not work for others, so it's a good idea to test different types of content and track engagement metrics to see what resonates most with your target audience.


Ten tips:

  1. Mix educational content with success stories from satisfied clients.

  2. Use images and videos to supplement text-only posts.

  3. Use local and timely information to boost engagement.

  4. Offer tips on how to improve credit scores.

  5. Explain different mortgage options in an easy-to-understand way.

  6. Show behind-the-scenes looks at the mortgage process.

  7. Share personal and human interest content, such as profiles of the broker and their team.

  8. Test different types of content to see what resonates most with your target audience.

  9. Use engagement metrics to track the success of your social media content.

  10. Don't be afraid to experiment and try new things to see what works best for your audience.

Each tip with a social media caption

  1. Mix educational content with success stories from satisfied clients: "Want to know how to improve your credit score? Check out our latest blog post for tips and tricks! And don't forget to read about our happy clients who have achieved their dream of homeownership with our help. #credit #homeownership #successstory"

  2. Use images and videos to supplement text-only posts: "A picture is worth a thousand words, and a video is even better! Check out this short video of our team in action and see how we make the mortgage process easy and stress-free. #mortgage #teamwork #video"

  3. Use local and timely information to boost engagement: "Attention all first-time homebuyers in [insert location]! The housing market is hot right now, and interest rates are at an all-time low. Don't miss out on your chance to own a piece of the American Dream. Contact us today for a consultation. #firsttimehomebuyer #localrealestate #lowinterestrates"

  4. Offer tips on how to improve credit scores: "Want to know the secret to a great credit score? Check out our latest blog post for some tips and tricks to boost your score and qualify for the best mortgage rates. #credit #mortgage #tips"

  5. Explain different mortgage options in an easy-to-understand way: "Confused about the different types of mortgages available? We've got you covered! Check out our latest blog post for a breakdown of the most popular options, and find the one that's right for you. #mortgage #options #education"

  6. Show behind-the-scenes looks at the mortgage process: "Ever wonder what goes on behind the scenes of a mortgage application? Check out this video tour of our office and see our team in action! We work hard to make the process as easy and stress-free as possible for our clients. #mortgage #behindthescenes #process"

  7. Share personal and human interest content, such as profiles of the broker and their team: "Meet our team! We're more than just mortgage brokers, we're a family. Read our latest blog post to learn more about our team members, and why we're passionate about helping our clients achieve the dream of homeownership. #team #homeownership #passion"

  8. Test different types of content to see what resonates most with your target audience: "We're always experimenting with new content to see what resonates with our audience. Here's a sneak peek of our latest video. Let us know what you think! #content #testing #feedback"

  9. Use engagement metrics to track the success of your social media content: "We're constantly tracking our engagement metrics to see what resonates with our audience. Check out our latest blog post to see what's working and what's not. #engagement #metrics #tracking"

  10. Don't be afraid to experiment and try new things to see what works best for your audience: "We're not afraid to try new things and experiment with different types of content. Who knows, our next video might just be a hit! Keep an eye out for our latest post. #experiment #newthings #audience"

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